When talking with our clients about web design, we have found our discussion can easily be side-tracked because their interpretation of what web design is can vary dramatically. Common elements, such as color, typography, programming, and graphics are typically included in their perception. However, the significance of each seems to vary from client to client, and from website to website.

Depending on the particular web project, each of these elements, as well as many others, contribute to the overall web design. Having designed and deployed high-quality, professional websites for several years, we have acquired the knowledge and expertise necessary to deliver a superior web product which will reinforce your company’s message, attract potential customers, and retain existing ones.

Seattle Web Development & Consulting, LLC puts all of our creative efforts and knowledge towards addressing the 6 core element of web design necessary for a professional, clear and crisp website:

	Purpose: The reasons the website exists and is arguable the most important element of web design. Economics: Often linked with purpose, commonly includes issues such as buying or selling items, online marketing, Return on Investment, or project expenditures.
	Economics: Often linked with purpose, commonly includes issues like buying or selling items, online marketing, Return on Investment, or project expenditures.
	Content: This includes the manner and organization of a site’s content.
	Technology: Technology, commonly refers to the various interactive elements of a site, particularly those built using programming techniques, such as JavaScript.
	Visual Interface: This refers to the layout used in the website and displayed in the user's web browser. The layout is typically created using HTML or CSS, but may include graphic elements either as decoration or for navigation. While the visual interface of the site is the most obvious element of web design, it is not necessarily the most important.
	Usability: Usability refers to such issues as the speed and reliability of a website’s delivery over the internet, web browser considerations, platform requirements, or the usability requirements for persons with disabilities.

Of course, the level of influence each of these core elements plays in a particular websites varies, depending on the type of website being designed. Obviously, a personal website announcing the birth of a baby isn’t going to have the same economic considerations of an e-commerce solution selling books. Nor is an intranet for a tire manufacturing company necessarily going to have the visual interface demands as that of a record company promoting the latest R&B record.

It should become apparent that, while just about anybody can put together a quick website with one of the numerous web authoring tools available, such as Microsoft® FrontPage or Adobe® PageMill, to create an industry-leading website requires a specific skill set – one that Seattle Web Development & Consulting, LLC possesses. Our creativity, knowledge, skill and commitment afford us the ability to create industry-leading websites, which will stand out from your competitors and give your company a distinct competitive advantage.

We view the big picture of web design much like that of a pyramid. Each of the blocks of stone represents the site’s content resting upon a solid foundation of technology, usability and a visual interface. At the pyramid’s apex rests economic considerations which help determine the feasibility of the web project, while the site’s purpose is at the center of the pyramid with all the other elements strengthening and giving life to it.

As professional web designers, we plan our web design pyramid construction methodically and concisely. While the obstacles we face in developing websites are no where near those faced during the construction of the Great Pyramids, to construct a beautiful and functional website requires teamwork and extensive knowledge of the web. At Seattle Web Development & Consulting, LLC, we have both. Our talented associates offer beautiful, state of the art graphic and design work, while keeping in mind the usability, technological, and economical requirements necessary to build websites that stand the test of time.